Matthew Gerrell
Fractional CMO | Growth Executive | Revenue-Focused Marketing Leader
Helping organizations strengthen brand position, accelerate growth, and build scalable marketing systems with executive-level leadership.
Meet Matthew
Matt Gerrell is a growth executive and Founder of Gerrell Collective, where he partners with private equity firms, venture-backed companies, and executive teams to drive measurable revenue growth, strengthen market positioning, and build scalable go-to-market systems.
As a Fractional CMO, Matt provides senior-level marketing and growth leadership without the constraints of traditional hiring, helping organizations move faster with clarity, accountability, and measurable outcomes.
With more than two decades of experience, Matt has built and led enterprise marketing, sales, and growth functions across complex, regulated industries including healthcare, insurance, and consumer health.
As a former health plan president within a $2B+ integrated healthcare system, he owned P&L performance and led organizations through significant expansion, delivering sustained revenue growth, market share gains, and brand transformation.
He is known for translating strategy into execution — aligning marketing, sales, and operations into one unified growth engine.
Why Clients Hire Him
Executive-Level Marketing Leadership
A true CMO partner who brings strategic direction, accountability, and immediate leadership capacity.
Revenue-Focused Growth Strategy
Builds marketing systems tied directly to pipeline, customer growth, and measurable revenue outcomes.
Brand Positioning That Performs
Strengthens awareness, market relevance, and competitive advantage.
Sales & Marketing Alignment
Connects teams, systems, and priorities to improve execution and growth efficiency.
Scalable Go-to-Market Execution
Creates repeatable systems that reduce dependency on individuals and support long-term growth.
He is a Best Fit For:
- Companies needing experienced marketing leadership
- Founder-led businesses ready for a true CMO seat
- PE-backed or investor-backed growth companies
- Organizations preparing to scale or reposition
- Teams with strong sales goals but weak marketing systems
- Businesses needing strategy + execution leadership
Career Hightlights:
- Grew revenue from $630M to $1B+ in five years
- Increased customer growth by 40%+
- Expanded geographic footprint by 87% in 2.5 years
- Increased market share from 52% to 70%+
- Elevated unaided brand awareness to 70%+
- Produced 90+ award-winning campaigns
- Former president within a $2B+ healthcare system
Need Stronger Marketing Leadership?
Matt brings a pragmatic, results-oriented leadership style grounded in accountability and measurable outcomes. He is trusted for bringing clarity to growth challenges, aligning teams quickly, and turning strategy into consistent execution.
If your organization needs sharper positioning, stronger demand generation, better execution, or an experienced Fractional CMO, Matthew can help.